National Football Foundation


The National Football Foundation partners with the Chick-fil-A Peach Bowl for the NFF National Hall of Fame Salute, which honors the newest class of College Football Hall of Fame inductees on the field during the pregame festivities. The Chick-fil-A Peach Bowl is the ninth-oldest bowl game in the country and one of the New Year’s Six Bowls selected to host the College Football Playoff. The Peach Bowl, Inc. has disbursed $150 million in team payouts over its 48-year history and has increased team payout every year since 1996. The Bowl also leads all other bowl game organizations in charitable and scholarship contributions, giving more than $17.9 million to organizations in need since 2002.

The official carrier of the NFF, Delta Air Lines serves nearly 180 million customers each year. Delta was named to FORTUNE magazine’s top 50 World’s Most Admired Companies in addition to being named the most admired airline for the fourth time in five years. Additionally, Delta has ranked No.1 in the Business Travel News Annual Airline survey for an unprecedented five consecutive years. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 328 destinations in 57 countries on six continents. Headquartered in Atlanta, Delta employs nearly 80,000 employees worldwide and operates a mainline fleet of more than 800 aircraft.

Fidelity's goal is to make financial expertise broadly accessible and effective in helping people live the lives they want. With assets under administration of $5.2 trillion, including managed assets of $2.1 trillion as of October 31, 2015, Fidelity focuses on meeting the unique needs of a diverse set of customers: helping more than 24 million people invest their own life savings, nearly 20,000 businesses manage employee benefit programs, as well as providing nearly 10,000 advisory firms with technology solutions to invest their own clients' money. Privately held for nearly 70 years, Fidelity employs 42,000 associates who are focused on the long-term success of their customers. In 2011, Fidelity Investments became the first official sponsor of the NFF National Scholar-Athlete Awards in the 59-year history of the program, which has awarded more than $11.1 million to 828 individuals since its inception. In 2014, Fidelity also became the presenting sponsor of The William V. Campbell Trophy, college football’s premier scholar-athlete award. The company also sponsors the NFF Hall of Fame On-Campus Salutes and the NFF Faculty Salutes.

The company started out manufacturing class rings, medals, pins and other emblematic jewelry. Over the years, the company has added yearbooks, graduation announcements and accessories, diplomas, caps and gowns, diploma frames, school photography and educational learning materials to the list of products it manufactures. Herff Jones is the official jewelry design partner of the National Football Foundation, designing the rings for the College Football Hall of Fame inductees, NFF Leadership Hall of Fame inductees and the recipients of The William V. Campbell Trophy. Herff Jones has also partnered with the NFF to launch "The Collection," NFF-branded gifts for football fans that can be purchased at

Founded in 1868, the New York Athletic Club boasts a unique history. The Club's founding premise was to bring structure to a sporting environment that was lacking in organization and uniformity of measurement. Quickly, the NYAC organized the first US championships in boxing, swimming, wrestling and track & field. Today, the New York City clubhouse stands in tribute to an unmatched athletic history and the NYAC's ongoing commitment to the pursuit of sporting excellence, while also providing unmatched social opportunities for its members. Among its members have been some of the most accomplished individuals in the worlds of sport, business and the arts. Notably, Club athletes have won 248 Olympic medals. In 2013, the NYAC became the exclusive home of The William V. Campbell Trophy. The NYAC also funds one of the NFF's prestigious Scholar-Athlete Awards.

The Pasadena Tournament of Roses is a volunteer organization that annually hosts the Rose Parade, the Rose Bowl Game and a variety of associated events. The Tournament’s 935 volunteer members act as ambassadors of the organization within the community and serve on one of 31 committees that ensure the success of the parade and game. Collectively, they contribute upwards of 80,000 hours of manpower each year. The 128th Rose Parade will take place Monday, Jan. 2, 2017, followed by the 103rd Rose Bowl Game presented by Northwestern Mutual. The Pasadena Tournament of Roses serves as the presenting sponsor of the Announcement of the Ivy League's Bushnell Cup winners.

PrimeSport serves as the NFF's official travel and hospitality partner, and its support expands the NFF's efforts in promoting the good in the game of football. PrimeSport is the leader in providing direct access to the biggest sporting events, offering tickets, travel, hospitality, and VIP experiences for corporations, professional sports teams and fans. PrimeSport's extensive experience in sports travel, hospitality and ticketing has allowed the company to form long-term, official partnerships with some of the largest sporting events and organizations in the country. As a result, PrimeSport can provide more exclusive access to more events than any other company in the industry. PrimeSport is a privately-held company, headquartered in Atlanta.

Sports Business Daily/Global/Journal of the Street & Smith’s Sports Group is a media partner of the National Football Foundation in promotion of the Annual Learfield Intercollegiate Athletics Forum, which takes place at the at the Marriott Marquis in Times Square the days following the NFF Annual Awards Dinner in New York City. The Forum serves as a platform for stakeholders to openly examine and candidly debate the numerous and complex issues surrounding college sports. The Forum provides an "insider's view" by offering firsthand insights from those directly shaping the future of intercollegiate athletics. Beginning in 2014, members of the NFF National Scholar-Athlete Class take part in a panel discussing some of the issues and daily life of student-athletes.

Under Armour® is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. Under Armour is the official sponsor of the NFF Chapter Network and the NFF Chapter Awards Luncheon, which takes place the day of the NFF Annual Awards Dinner at the New York Hilton Midtown in New York City.

VICIS was created in 2013 to develop an improved football helmet. The company leverages technology initially developed at University of Washington. VICIS investors include several prominent spine and neurological surgeons, current and former NFL players, the W Fund, Alliance of Angels, angelMD and Trilogy Equity Partners. VICIS founders are Per Reinhall, PhD, Professor and Chair of Mechanical Engineering at University of Washington; Samuel Browd, MD, PhD, Pediatric Neurosurgeon and Medical Director of the Sports Concussion Program at Seattle Children's Hospital; and Dave Marver, CEO and veteran of the medical technology industry. VICIS is the presenting sponsor of the NFF's weekly football newsletter, NFF Chalktalk.