National Football Foundation


Allstate Sugar Bowl

The National Football Foundation partners with the Allstate Sugar Bowl for the NFF National Hall of Fame Salute, which honors the newest class of College Football Hall of Fame inductees on the field during the pregame festivities. The Allstate Sugar Bowl has established itself as one of the premier bowl games in the country, having hosted 23 national champions, 86 Hall of Fame players, 46 Hall of Fame coaches and 15 Heisman Trophy winners in its 79-year history. In addition to football, the Sugar Bowl Committee is involved with various community initiatives through hosting and sponsorships of sporting events, awards and clinics. Through these efforts, the organization supports and honors more than 13,000 student-athletes each year, while injecting over $2 billion into the local economy in the last decade.

Fidelity Investments

Fidelity Investments is one of the world’s largest providers of financial services, with assets under administration of $4.7 trillion, including managed assets of $2.0 trillion, as of March 31, 2014.  Founded in 1946, the firm is a leading provider of investment management, retirement planning, portfolio guidance, brokerage, benefits outsourcing and many other financial products and services to more than 20 million individuals and institutions, as well as through 5,000 financial intermediary firms. In 2011, Fidelity Investments became the first official sponsor of the NFF National Scholar-Athlete Awards in the 57-year history of the program, which has awarded more than $10.7 million to 804 individuals since its inception. In 2014, Fidelity also became the presenting sponsor of the William V. Campbell Trophy, college football’s premier scholar-athlete award. The company also sponsors the NFF Hall of Fame On-Campus Salutes and the NFF Faculty Salutes.

Herff Jones

The company started out manufacturing class rings, medals, pins and other emblematic jewelry. Over the years, the company has added yearbooks, graduation announcements and accessories, diplomas, caps and gowns, diploma frames, school photography and educational learning materials to the list of products it manufactures. Herff Jones is the official jewelry design partner of the National Football Foundation, designing the rings for the College Football Hall of Fame inductees, NFF Leadership Hall of Fame inductees and the recipients of the William V. Campbell Trophy.

New York Athletic Club

Founded in 1868, the New York Athletic Club boasts a unique history. The Club's founding premise was to bring structure to a sporting environment that was lacking in organization and uniformity of measurement. Quickly, the NYAC organized the first US championships in boxing, swimming, wrestling and track & field. Today, the New York City clubhouse stands in tribute to an unmatched athletic history and the NYAC's ongoing commitment to the pursuit of sporting excellence, while also providing unmatched social opportunities for its members. Among its members have been some of the most accomplished individuals in the worlds of sport, business and the arts. Notably, Club athletes have won 248 Olympic medals. In 2013, the NYAC became the exclusive home of the William V. Campbell Trophy.

The Pasadena Tournament of Roses

The Pasadena Tournament of Roses is a volunteer organization that annually hosts the Rose Parade, the Rose Bowl Game and a variety of associated events. The Tournament’s 935 volunteer members act as ambassadors of the organization within the community and serve on one of 31 committees that ensure the success of the parade and game. Collectively, they contribute upwards of 80,000 hours of manpower each year. The 126th Rose Parade themed “Inspiring Stories,” will take place Thursday, Jan. 1, 2015, followed by the College Football Playoff Semifinal at the Rose Bowl Game presented by Northwestern Mutual.

Sports Business Daily/Global/Journal

Sports Business Daily/Global/Journal of the Street & Smith’s Sports Group is a media partner of the National Football Foundation in promotion of the Annual IMG Intercollegiate Athletics Forum, which takes place the day after the NFF Annual Awards Dinner in New York City at the Marriott Marquis in Times Square. The Forum serves as a platform for stakeholders to openly examine and candidly debate the numerous and complex issues surrounding college sports. The Forum provides an "insider's view" by offering firsthand insights from those directly shaping the future of intercollegiate athletics.

Under Armour

Under Armour® is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe.