Fidelity's goal is to make financial expertise broadly accessible and effective in helping people live the lives they want. With assets under administration of $5.2 trillion, including managed assets of $2.1 trillion as of October 31, 2015, Fidelity focuses on meeting the unique needs of a diverse set of customers: helping more than 24 million people invest their own life savings, nearly 20,000 businesses manage employee benefit programs, as well as providing nearly 10,000 advisory firms with technology solutions to invest their own clients' money. Privately held for nearly 70 years, Fidelity employs 42,000 associates who are focused on the long-term success of their customers. In 2011, Fidelity Investments became the first official sponsor of the NFF National Scholar-Athlete Awards in the 57-year history of the program, which has awarded more than $10.9 million to 816 individuals since its inception. In 2014, Fidelity also became the presenting sponsor of the William V. Campbell Trophy, college football’s premier scholar-athlete award. The company also sponsors the NFF Hall of Fame On-Campus Salutes and the NFF Faculty Salutes.