The National Football Foundation (NFF) & College Football Hall of Fame and Fidelity Investments®, a leading provider of not-for-profit workplace retirement savings plans in higher education, announced an expanded initiative between the two organizations to celebrate the scholar-athlete ideal and a commitment to higher education.
As part of the agreement, Fidelity became the first presenting sponsor of the NFF National Scholar-Athlete Awards in the 59-year history of the prestigious program, which honors outstanding student athletes with scholarships to continue their post-graduate education. The firm also sponsors the NFF Scholar-Athlete Reception and additional activities associated with the NFF Annual Awards Dinner honoring the annual NFF National Scholar-Athlete Class in New York City in early December.
In 2011, the NFF announced, in partnership with Fidelity Investments, that it was expanding its NFF National Scholar-Athlete Awards Program to recognize the contributions of the faculty athletics representatives at each of the schools with a member of the annual NFF National Scholar-Athlete Class. As part of the initiative, the NFF is presenting each of the faculty representatives with a commemorative plaque and $5,000 from Fidelity Investments to support the academic support services for student-athletes at each school.
In 2014, the NFF announced that Fidelity has become the presenting sponsor of The William V. Campbell Trophy, college football’s premier scholar-athlete award.