National Football Foundation

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NFF Recognizes Corporate Partners of 60th NFF Annual Awards Dinner
Multiple corporate leaders support the mission of the National Football Foundation by linking their brands with the NFF’s marquee event on Dec. 5.
Published: 11/17/2017 11:00:00 AM
(Pictured: The NFF highlighted today the key corporate partners who are supporting the 60th NFF Annual Awards Dinner at the New York Hilton Midtown on Dec. 5, including Fidelity Investments [representatives pictured above].)

IRVING, Texas (Nov. 17, 2017)
– The National Football Foundation (NFF) & College Hall of Fame highlighted today the key corporate partners who are supporting the 60th NFF Annual Awards Dinner at the New York Hilton Midtown on Dec. 5. These companies see the value in college football and the NFF’s mission of using the game as a force for creating educational opportunities and instilling leadership and the drive to compete in the next generation.

The 60th NFF Annual Awards Dinner on Tuesday, Dec. 5, will be streamed live on ESPN3, starting at 8:30 p.m. ET. The Annual Awards Press Conference will also stream live that day on ESPN3, with the College Football Hall of Fame inductees at 10 a.m. ET and the NFF Campbell Trophy® Finalists at 11 a.m. ET.

The NFF partners, who are making the NFF Annual Awards Dinner and its surrounding events possible, include:
  • Chick-fil-A Peach Bowl
  • Delta Air Lines
  • Fidelity Investments
  • Herff Jones
  • iSix
  • New York Athletic Club
  • The Pasadena Tournament of Roses
  • PrimeSport
  • Spielman Koenigsberg & Parker
  • SportsBusiness Journal
  • Sports Systems
  • Under Armour
  • UPS
  • XOS Digital

“Football Matters®, and nothing better illustrates the relevance of college football and the importance of the NFF’s programs than the corporate partners who are supporting this year’s Annual Awards Dinner,” said NFF President & CEO Steve Hatchell. “Our partners understand that football matters because of its unique ability to strengthen America’s youth by teaching the core values of hard work, tenacity, teamwork and the drive to compete. Our Dinner each year highlights the very best qualities in the game, and we are extremely pleased that so many of our nation’s top business leaders have joined with us to promote our biggest event of the year, and we thank them for their support.”

A star-studded College Football Hall of Fame Class headlines the event, and 13 of the game’s current stars will collect $241,000 in postgraduate scholarships as members of the 2017 NFF National Scholar-Athlete Class, presented by Fidelity Investments. The 13 student-athletes will also vie to be the recipient of the coveted William V. Campbell Trophy®, presented by Fidelity Investments, which will be awarded that night for the 28th time to the nation’s top football scholar-athlete. A record crowd is expected as the NFF Annual Awards Dinner moves to its new venue at the New York Hilton Midtown.

“The NFF Annual Awards Dinner has a well-known history, having honored some of our nation’s most powerful officials, greatest football players and future leaders during the past 60 years,” said NFF Chairman & CEO Archie Manning. “The Dinner always creates a memorable experience for those who attend, and we are grateful to the amazing group of corporate partners who have helped make this night a possibility.”

The NFF sponsors have taken on a variety of roles in support of the event and surrounding activities, which stretch the entire season. The support includes everything from shining a light on the honorees to helping with travel expenses to making donations to the colleges and universities for their academic support services. 

The Chick-fil-A Peach Bowl will host the 13th Annual NFF National Hall of Fame Salute. The event will honor the 2017 College Football Hall of Fame Class on the field during the 50th edition of the Chick-fil-A Peach Bowl, which will take place Jan. 1, 2018, at the new Mercedes-Benz Stadium in Atlanta, just a short distance away from the College Football Hall of Fame. The game will be nationally telecast on ESPN beginning at 12:30 p.m. ET.

Delta Air Lines
, one of the world’s largest global airlines, is the NFF’s official carrier and has aided in the travel needs of the National Football Foundation and the night’s honorees. Delta also serves as the presenting sponsor of the receptions prior to the NFF Annual Awards Dinner.

In 2011, Fidelity Investments, a leading provider of not-for-profit workplace retirement savings plans to higher education employees, and the NFF launched a multi-year initiative between the two organizations to celebrate the scholar-athlete ideal and a joint commitment to higher education. As part of the relationship, Fidelity became the first presenting sponsor of the organization’s prestigious NFF National Scholar-Athlete Awards program. At the start of the 2014 season, Fidelity became the presenting sponsor of the William V. Campbell Trophy®, college football’s premier scholar-athlete award. Fidelity also helped launch the NFF Faculty Salutes, which recognize the contributions of the faculty athletics representatives around the country, and since 2010, the company has served as the national presenting sponsor of the NFF Hall of Fame On-Campus Salutes, which provide a platform for annually recognizing each inductee at a home game during the regular season.

Herff Jones
, the official jewelry design partner of the NFF for more than 20 years, manufactures the College Football Hall of Fame rings that are presented to the inductees, the ring for the Campbell Trophy® recipient and the rings presented to NFF Leadership Hall of Fame inductees at events during the year. NFF items can be purchased through Herff Jones at

, the creator of tickets and credentials with stunning 3-D graphics and effects, has provided the media credentials for the NFF Press Conference.

The New York Athletic Club
, committed to the pursuit of sporting excellence, became the official home of The William V. Campbell Trophy® in 2013. As part of the partnership between the NYAC and the NFF, the trophy occupies a prominent section of the NYAC Hall of Fame, featuring the names of each of the Campbell Trophy® winners at the club's landmark building on Central Park in New York City. The organizations work together each year to stage multiple events at the facility with the trophy as the focal point, including a luncheon honoring the Campbell Trophy® winner the day after the Annual Awards Dinner. The NYAC also funds one of the prestigious NFF National Scholar-Athlete Awards.

The Pasadena Tournament of Roses
, the volunteer organization that annually hosts the Tournament of Roses Parade presented by Honda, the Rose Bowl Game presented by Northwestern Mutual and a variety of associated events, returns for the fourth consecutive year to serve as the presenting sponsor of the announcement of the Asa S. Bushnell Cup, which honors the Ivy League Football Players of the Year. The announcement will take place on Monday, Dec. 4, as part of the festivities surrounding the NFF Annual Awards Dinner in New York City.

, the leader in providing direct access to the biggest sporting events on the planet, is the NFF’s official travel and hospitality partner.

Spielman Koenigsberg & Parker
, a certified public accounting firm with global reach and more than half a century commitment to extraordinary client service, continues its long-running sponsorship of the NFF’s Operations Center & Hospitality Suite.

The NFF has partnered with the SportsBusiness Journal in helping promote the Learfield Intercollegiate Athletics Forum, which takes place Dec. 6-7 in New York. This year, the NFF will again send three of its Campbell Trophy® finalists to speak at the forum, participating in a panel moderated by NFF Vice Chairman and TV personality Jack Ford. This year’s participants will be Justin Jackson (Northwestern), Brad Lundblade (Oklahoma State) and Blaise Taylor (Arkansas State).

Sports Systems
, a leader in customized online solutions for event activation and ticket management, has taken on the presenting sponsor role for the distribution of the press conference transcripts.

Under Armour
, the originator of performance apparel, serves as the presenting sponsor of the NFF Chapter Network and the NFF Chapter Awards Luncheon. The Chapter Awards Luncheon takes place on Dec. 5 and honors the NFF Chapter Scholar-Athletes and the Chapter Leadership Award recipients. The 120 local NFF chapters and 12,000 members serve as the heartline of the National Football Foundation’s efforts to Build Leaders Through Football.

, the world's largest package delivery company and a sponsor of the College Football Hall of Fame in Atlanta, is sponsoring the receptions the night of the NFF Annual Awards Dinner.

serves as the presenting sponsor of the NFF’s weekly email newsletter, Chalktalk. VICIS has developed new football helmet technology with the ZERO1 that is showing significant reduction in impact forces.

XOS Digital
hosts the NFF’s website and its extensive video library. With nearly 150 collegiate rights partnerships, XOS has the most robust college sports footage library in the world.

About The National Football Foundation & College Hall of Fame
Founded in 1947 with early leadership from General Douglas MacArthur, legendary Army coach Earl "Red" Blaik and immortal journalist Grantland Rice, The National Football Foundation & College Hall of Fame is a non-profit educational organization that runs programs designed to use the power of amateur football in developing scholarship, citizenship and athletic achievement in young people. With 120 chapters and 12,000 members nationwide, NFF programs include Football Matters®, the College Football Hall of Fame in Atlanta, The William V. Campbell Trophy® presented by Fidelity Investments, annual scholarships of more than $1.3 million and a series of initiatives to honor the legends of the past and inspire the leaders of the future. NFF corporate partners include Delta Air Lines, Fidelity Investments, Herff Jones, New York Athletic Club, Pasadena Tournament of Roses, PrimeSport, the Sports Business Journal, Under Armour and VICIS. Learn more at

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